Stocks in Play - 30th January 2026

Today in Focus: DECK

Sources & Services I Use in my Trading:

Situational Awareness

Market Condition: Choppy, very little follow through. Strong reversal off the 50ma on the QQQ yesterday, Above MAs, Rising VIX.

Commentary: ARKK Breaking down, Bitcoin Breaking down, former leaders breaking down. GOLD & SILVER breaking this morning. Not a good environment for entering anything early. Wait to see if selling eases off or intensifies.

Trade Updates:

New: META, ZSL

$720 U&R Entry - 10 Minute Chart

Current Positions: DXYZ, QRVO, PLSells: DXYZ (Trim)

In Play

DECK:  Strong Earnings - UGG Reacceleration, HOKA Strength

Key Metrics: Industry Group: Footwear & Accessories, Market Cap: 14.56B, Float: 144.21M Short Interest 2.52%, Days to Cover: 1.11, Exchange: NYSE

Catalyst: Beat on Revs (4.3% Ahead of Cons), Strong beat on EPS $3.33 vs est. $2.77. Strong Gross Margins and Op Margins. HOKA & UGG revs ahead of expectations. UGG acceleration. HOKA 18.5% YoY. International Revs strong. Solid Guidance Raise across the board. Stock is in a nice base. Market weak today so ideally looking for $110 area U&R entry.

CEO Stefano Caroti: "Deckers produced record revenue and earnings per share in the third quarter, driven by the significant global demand for UGG and HOKA."

Delayed Reaction Watchlist:

Monitoring:

  • ZM - Nice base, $90 Retest, Early investor in Anthropic (Claude)

  • JBL - Strong earnings in December, AI Infra

  • AVR - Recent Strategic Investment from Medtronic

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Note: This is my methodology for identifying stocks in play. There are many valid approaches to trading catalysts—find the setups, timeframes, and risk parameters that align with your strategy.